Privacy policy
Last updated: July 10, 2026
Wilio Fragrances operates this website and online store, including all related content, features, products, services, tools, and information, to provide you with a seamless and personalized shopping experience (the "Services"). Our store is powered by Shopify, which enables us to deliver these Services.
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, make a purchase, use our Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using any of our Services, you acknowledge that you have read, understood, and accepted the practices described in this Privacy Policy.
Personal Information We Collect
When we refer to "personal information," we mean information that identifies you or can reasonably be linked to you. This does not include information that has been anonymized or de-identified so that it can no longer be associated with you.
Depending on how you interact with our Services, where you are located, and as permitted or required by applicable law, we may collect and process the following categories of personal information:
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Contact Information â including your name, billing and shipping addresses, email address, and telephone number.
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Payment Information â including payment method details, transaction information, payment confirmations, and other information necessary to process your payments securely. Payment card information is processed by our trusted payment providers.
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Account Information â including your account credentials, preferences, settings, and security information.
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Order & Transaction Information â including the products you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your order history.
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Communications â including any information you provide when contacting us, such as customer support requests, emails, or other correspondence.
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Device Information â including information about your device, browser, network connection, IP address, and other technical identifiers.
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Usage Information â including how you access, browse, and interact with our website and Services, such as pages visited, products viewed, and other usage data.
Sources of Personal Information
We may collect personal information from the following sources:
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Directly from you â when you create an account, place an order, use our Services, contact us, or otherwise provide your personal information.
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Automatically â through your use of our website and Services, including information collected from your device, browser, and through cookies and similar technologies.
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From our service providers â when they process personal information on our behalf to provide services such as payment processing, shipping, analytics, customer support, and website functionality.
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From our business partners and other third parties â where permitted by applicable law and necessary to provide or improve our Services.
How We Use Your Personal Information
Depending on how you interact with us and the Services you use, we may use your personal information for the following purposes:
Providing, Personalizing, and Improving Our Services
We use your personal information to deliver and improve our Services, including to:
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process payments and fulfill orders;
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manage purchases, returns, exchanges, and refunds;
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create and maintain your customer account;
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remember your preferences and shopping interests;
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arrange shipping and delivery;
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enable product reviews;
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provide a personalized shopping experience, including relevant product recommendations; and
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continuously improve our website, products, and Services.
Marketing and Advertising
We may use your personal information to send you marketing and promotional communications by email, SMS, or post, where permitted by law or with your consent.
We may also display personalized advertisements on our website and on third-party platforms based on your browsing activity, previous purchases, products viewed, or items added to your shopping cart.
Security and Fraud Prevention
We use your personal information to protect both you and our business by:
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verifying your identity and account;
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providing a secure shopping and payment experience;
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detecting, preventing, and investigating fraud, unauthorized access, or other illegal or malicious activities; and
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protecting the security and integrity of our Services.
If you create an account, you are responsible for keeping your login credentials confidential. We strongly recommend that you do not share your username, password, or other account information with anyone.
Customer Support and Communication
We use your personal information to respond to your inquiries, provide customer support, process your requests, and maintain our relationship with you.
Legal Compliance
We may use your personal information where necessary to comply with applicable laws and legal obligations, respond to lawful requests from public authorities, protect our legal rights, investigate potential violations of our terms or policies, and establish, exercise, or defend legal claims.
How We Share Your Personal Information
In certain circumstances, we may share your personal information with third parties for legitimate business purposes, in accordance with this Privacy Policy.
This may include sharing your information with:
Service Providers
We work with trusted third-party service providers, including Shopify, to help us operate our business and provide our Services. These providers may process your personal information for purposes such as:
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website hosting and IT services;
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payment processing;
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data analytics;
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customer support;
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cloud storage;
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order fulfillment; and
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shipping and delivery.
Marketing and Advertising Partners
We may share information with our marketing and advertising partners to provide personalized advertising and measure the effectiveness of our marketing campaigns.
For example, Shopify helps us deliver relevant advertisements across third-party websites and platforms based on your interactions with our website and other online stores.
Our partners process your personal information in accordance with their own privacy policies. Depending on your location, you may have the right to opt out of personalized advertising and certain types of data sharing.
With Your Consent
We may share your personal information when you request or authorize us to do so, including:
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to deliver products to you;
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when using social media features;
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when signing in through third-party login services; or
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whenever you otherwise provide your explicit consent.
Within Our Corporate Group
We may share your personal information with companies within our corporate group or affiliated businesses where necessary to provide our Services or manage our operations.
Legal Requirements and Business Transfers
We may disclose your personal information where required by law or when necessary to:
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comply with legal obligations, court orders, or requests from public authorities;
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enforce our Terms of Service and other policies;
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protect our rights, property, customers, or Services; or
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facilitate a business transaction such as a merger, acquisition, restructuring, or sale of assets.
Our Relationship with Shopify
Our online store is powered by Shopify, which hosts our website and provides the infrastructure necessary to deliver our Services.
As part of providing these Services, Shopify may collect and process personal information about your access to and use of our website. Information you provide through our website may be transmitted to and processed by Shopify and its trusted service providers, including providers located in countries other than your country of residence, where necessary to operate and improve the Services.
To help us improve our store, enhance your shopping experience, and grow our business, we also use certain Shopify features that analyze interactions across Shopify-powered stores. These features may use information collected from your interactions with our website, other Shopify merchants, and Shopify itself.
For these specific processing activities, Shopify acts as an independent data controller and is responsible for handling requests relating to your personal information where applicable.
To learn more about how Shopify collects and processes personal information, please refer to the Shopify Consumer Privacy Policy.
Depending on your location, you may also exercise certain privacy rights through the Shopify Privacy Portal.
Third-Party Websites and Links
Our Services may contain links to websites, applications, or online platforms operated by third parties.
If you choose to visit any third-party website, we encourage you to review its privacy policy, security practices, and terms of use before providing any personal information. These websites operate independently of Wilio Fragrances, and we have no control over their content, privacy practices, or security measures.
We do not guarantee the accuracy, completeness, or reliability of information provided on third-party websites and accept no responsibility for their content or handling of personal information.
Please note that any information you choose to share on public or semi-public platforms, including social media, may be visible to other users and may be used by those platforms in accordance with their own policies.
The inclusion of links to third-party websites does not imply that Wilio Fragrances endorses, approves, or is affiliated with those websites, their content, or their owners, unless expressly stated otherwise.
Children's Privacy
Our Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction.
If you are a parent or legal guardian and believe that your child has provided us with personal information, please contact us using the details provided below. We will take appropriate steps to delete the information where required by applicable law.
As of the effective date of this Privacy Policy, Wilio Fragrances does not knowingly sell or share (as those terms are defined under applicable privacy laws) the personal information of individuals under 16 years of age.
Security and Data Retention
We take appropriate technical and organizational measures to protect your personal information. However, no method of data transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. We recommend that you do not send sensitive or confidential information through unsecured communication channels.
We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, including providing our Services, maintaining your account, processing orders, complying with legal obligations, resolving disputes, enforcing our agreements, and protecting our legitimate business interests.
Your Rights and Choices
Depending on your country of residence, you may have certain rights regarding your personal information under applicable privacy laws. These rights are not absolute and may apply only in specific circumstances.
Right of Access
You may request access to the personal information we hold about you.
Right to Deletion
You may request that we delete your personal information, subject to any legal obligations that require us to retain certain data.
Right to Rectification
You may request that we correct or update inaccurate or incomplete personal information.
Right to Data Portability
Where applicable, you may request a copy of your personal information in a structured, commonly used, and machine-readable format, or request that it be transferred to another service provider.
Marketing Preferences
You may unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link included in our emails.
Please note that even if you opt out of marketing communications, we may still send you essential service-related messages, such as order confirmations, shipping updates, or account notifications.
Additional Rights for UK and EEA Residents
If you reside in the United Kingdom or the European Economic Area (EEA), you may also have the following rights:
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Right to Object â You may object to the processing of your personal information in certain circumstances.
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Right to Restrict Processing â You may request that we temporarily limit the processing of your personal information.
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Right to Withdraw Consent â Where processing is based on your consent, you may withdraw that consent at any time. This will not affect the lawfulness of processing carried out before your consent was withdrawn.
Exercising Your Rights
You may exercise your privacy rights by contacting us using the details provided below.
For information about how Shopify processes personal information and the privacy rights that apply to data processed directly by Shopify, please refer to the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.
We will never discriminate against you for exercising your privacy rights.
To protect your personal information, we may need to verify your identity before processing your request. Where permitted by law, you may appoint an authorized representative to submit a request on your behalf. In such cases, we may require proof of authorization and, where necessary, verify your identity directly before fulfilling the request.
We will respond to all valid requests within the timeframes required by applicable law.
Complaints
If you have any questions, concerns, or complaints about how we process your personal information, please contact us using the contact details provided below. We will make every effort to address your concerns promptly and fairly.
Depending on your country of residence, you may also have the right to appeal our decision or submit a complaint to your local data protection authority.
If you reside in the European Economic Area (EEA), you can find a list of the relevant data protection supervisory authorities here.
International Transfers
Please note that we may transfer, store and process your personal information outside the country you live in.
If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determ
International Data Transfers
Please note that your personal information may be transferred to, stored, and processed in countries outside your country of residence.
Where we transfer personal information outside the European Economic Area (EEA) or the United Kingdom, we will ensure that appropriate safeguards are in place, including the use of the European Commission's Standard Contractual Clauses (SCCs) or equivalent transfer mechanisms recognized under applicable law, unless the destination country has been formally recognized as providing an adequate level of data protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business practices, legal requirements, or operational needs.
Any updates will be published on this page, and the "Last updated" date will be revised accordingly. Where required by applicable law, we will also provide appropriate notice of significant changes.
Contact
If you have any questions about this Privacy Policy, our privacy practices, or wish to exercise your privacy rights, please contact us:
Wilio Fragrances AB
Email: info@wiliofragrances.se
Address: VÀstra Nygatan 37A, 504 38 BorÄs, Sweden
For the purposes of applicable data protection legislation, Wilio Fragrances AB is the data controller responsible for processing your personal information.
ined to provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at info@wiliofragrances.se or contact us at VĂ€stra Nygatan 37A, 504 38, Sweden. For the purpose of applicable data protection laws, we are the data controller of your personal information.